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How To Choose The Right Business Name For Your Company

How To Choose The Right Business Name For Your Company

November 21, 2011 Comments Off

First and foremost, when deciding on a business name for your company, you want to make it as simple and easy as possible for you and your customers. Make it easy to remember, simple to spell and easy to pronounce. You don’t want to lose business just because someone couldn’t remember your company name or couldn’t [...] Read more
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Make It Personal

Make It Personal

March 23, 2011 Comments Off

We’ve all seen the change happening over the past couple of years.  Big chain stores folding up one after another, unable to draw enough business to feed their high costs, victims of their own size. Meanwhile, the smaller, more efficient and nimble independents continue to survive.  Much like the tiny mammals survived the extinction of Read more
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Self-Defense When Punches Are Flying

Self-Defense When Punches Are Flying

March 18, 2011 Comments Off

There’s no gentle way to put this: if you’re working for someone else right now, you are in harm’s way. The casualties are everywhere.  You probably know someone who has been laid off, or (and I hope this isn’t the case) you’ve been laid off yourself.  Add to that the status of “underemployed,” as more Read more
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